The Impact of Social Channels on Traditional Publishers
2011 was definitely a big year for social media growth across all age groups, in particular the 55+ demographic took the greatest leap to be…
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This Week in Digital
Twitter passed the 500 million user mark which is nearly 60% of Facebook’s reach. Google boosted its Finance offering this week by offering free access…
What are all those numbers are at the end of the ABC report?
Are the free newspapers that you see at the airport when you get on a plane counted as a sale? What about the copies you…
This Week in Digital
With Valentine’s Day this week, Mobile was the place those last minute lovers turned to when looking for the perfect place to take their partner….
Facebook Ads to Go Mobile
Shock horror!! Facebook is about to bring us another change. Only this time it’s probably something we’ve been expecting for a while rather than a…
This Week in Digital
If you hadn’t heard already, Facebook filed for its IPO this week. Here’s the lowdown. Amazon sees net income fall 58% in spite of 117%…
Let The Games Begin!
[0% complete] What I love most about this industry is the pace at which it moves. A Google search for gamification returns over 3 million…
Welcome to OMD Said!
In 2011, we launched OMD Australia on Twitter, Facebook and YouTube. We are now very excited to introduce ‘OMD Said’ – our blog. You’ll hear…
7th Heaven, Block Party and a Little “Big” Channel Called Eleven
TV is changing and at a rapid pace; at the forefront of this shifting paradigm is the abundance of choice to the consumer. 2011 was…
This Week in Digital: New Year Edition
We thought we’d kick-start the year with some stats from the year past, this week’s news round-up as well as some big predictions for 2012. Apple…
Media Spend to Remain Steady in 2011
The Standard Media Index (SMI) data for November is indicating that advertising spend for 2011 will remain flat year on year. This in itself is…