A sneak peek at the Channel 7 Newfronts
Seven on Wednesday night presented their intentions for 2017 and beyond from their studios in Sydney, with simulcast sessions across Melbourne and Brisbane….
Latest Posts
Fuse Fridays: eSports, the biggest sport you’ve never heard of and why brands should start listening.
eSports [ee-spohrts] noun: competitive video gaming as spectator sport We’re currently witnessing the birth of a sport. A sport that sits in a…
Fuse Fridays: And then there were 4
Alexa, Siri, Cortana, and Assistant. It’s impossible to not know at least one of these names and you may well know all 4. If you…
What is Snapchat doing with Spectacles, and why should you care?
Earlier this week, Snapchat announced their foray into the world of hardware with the launch of Spectacles and rebranded as Snap Inc. The futuristic video…
Radio Survey Results #6 2016
Triple M Network delivered some mixed results; their Sydney ratings momentum has subsided with the network delivering negative results this Survey. This is significant given…
Fuse Fridays: Stop trying so hard to entertain me… or try harder?!
I read an article last week that claimed spend on “non-working media”, namely production, was on the rise. “It’s because of all that content!” I…
Fuse Fridays: Why Instagram Stories will never replace Snapchat
Unless you have been living under a rock for the last month, you know that Instagram, the photo social network has launched a new…
Fuse Fridays: Interrupting, it’s just plain rude!
Over the past few years, brands have been obsessed with interrupting audiences. While this may have been a good idea when brands were still wrapping…
Facebook Canvas: Bringing Life to Brand Stories
You’re on the train, making the commute to work. The vast majority of passengers are looking at their phone and of course you’re one of…
Five Things I Learnt At The Women In Media Forum: OMD’s Danielle Le Toullec
A week after B&T hosted its inaugural Women in Media forum, which OMD sponsored, senior social manager for OMD Sydney Danielle Le Toullec has shared…
RADIO SURVEY RESULTS #5 2016
The fifth radio survey results for 2016 are in: ARN wins 3 markets for both P40-54 Breakfast & Drive in Brisbane, Adelaide & Perth, and maintains…
Having it all – is it possible?
My experience on returning to agency land after having a bub … Over the last 12 months there has been a lot of debate…
Fuse Fridays: Stories – Great artists steal.
As you’ll all have no doubt seen by now, in the last fortnight Instagram launched a Stories feature, at face value almost identical to Snapchat’s…
OMD Celebrates Women in Media: Meet Kim
This year in order to reinforce our position of active advocate of an equal workplace and make a positive and sustainable perception change…
OMD Celebrates Women in Media: Meet Emma
This year in order to reinforce our position of active advocate of an equal workplace and make a positive and sustainable perception change in…