Penny The Pirate Sweeps FOM Global Awards


Standout campaign of the year; OMD & m2m’s ‘Penny the Pirate’ has continued to sweep the board at award shows taking home 5 Gold Awards including the Grand Prix Campaign of the Year Award at last night’s Festival of Media Global Awards.

The campaign which raises awareness of children’s eye health through a free children’s book and app, was developed with Saatchi & Saatchi and media planned and launched by m2m (a company within the OMD Group) for OPSM. OMD National Head of Strategy Gavin Gibson commented “This campaign is testament to our continued focus on delivering truly effective work for our clients. It continues to deliver real results in an engaging format that not only benefits our client, but the Australian population at large.”

Penny the Pirate’ took home GOLD for Best Engagement Strategy, Best Entertainment Platform, Best Use of Content, Best Launch Campaign and Campaign of the Year. Bringing the overall awards tally for this campaign to 13 including:

Festival of Media Global 2015:

Best Engagement Strategy – GOLD

Best Entertainment Platform – GOLD

Best Launch Campaign – GOLD

Best Use of Content – GOLD

Grand Prix Campaign of the Year

Festival of Media Asia Pacific 2015:

Most Effective Campaign – GOLD

Best Targeted Campaign – GOLD

Best Communications Strategy – GOLD

Grand Prix Campaign of the Year

Cristal Festival 2014:

Beauty / Hygiene / Health Product – EMERALD

Retail / Restaurants / Fast Foods – EMERALD

Launch Campaign – SAPPHIRE

Spikes Asia Festival of Creativity 2014:

Media Category – SILVER

OMD Australia also took home a Silver award for Best Use of Programmatic Technology for their Telstra Client, and a Bronze award for Best Launch Campaign for Paper Planes. OMD won a total of 8 Gold awards internationally on the night culminating in OMD winning the overall Festival of Media Global Grand Prix Agency Network of the Year Award.

Peter Horgan, CEO OMD Australia commented “To have achieved such strong global recognition for OMD & m2m Australia’s work is heartening. As an organisation our focus is on proving effectiveness and material results for our clients”.

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