It’s the first Radio Survey for the year, and here is our Executive Summary:
Sydney
KIIS took the #1 spot across both Breakfast and M-F BMAD dayparts on key across P18-39
All mixed bag with all 3 Networks are represented against P40-54 with TripleM on Breakfast, NOVA on Drive and WSFM across M-F BMAD
Melbourne
FoxFM won P18-39 for the 3 key dayparts whilst on P40-54 3AW has won back Breakfast & M-F BMAD
GOLD takes out Drive against the older demo
Brisbane
P18-39 saw HIT take out Breakfast, Drive & M-F BMAD, with SCA counterpart Triple M win Breakfast for P40-54
97.3 dominates P40-54 for Drive and M-F BMAD as a whole
Adelaide
HIT won both Drive & M-F BMAD dayparts for P18-39 for this survey, however NOVA grabbed Breakfasts top spot
TripleM is #1 for P40-54 Breakfast, although Mix102.3 leads Drive & M-F BMAD
Perth
P18-39 has been dominated by Nova across all 3 major dayparts
Mix94.5 continue to win the older P40-54 demo across all dayparts