The Off-Screen Times



Adshel launches new digital network across Sydney Rail

After winning a dominant share of the Sydney Rail tender prior to Christmas, Adshel has extended their static offering to include a new digital network.

As an extension to their previous static site, the new screens will offer over 1500 large and small format digital faces to the Sydney market set to appear in over 14 CBD and inner suburb trains stations.

With a launch date of March 31st, the premium CBD and key terminal platforms and concourse precincts have positioned themselves to capture the large commuter audience from the moment they enter the station to getting on and off the train and exiting at their daily destination.


This new offering is a positive step towards the digitising of the Sydney OOH market. Both Melbourne and Brisbane have had a more conspicuous digital presence for a long time with Sydney somewhat lagging due to state transit restrictions.

Picture2Campaign Highlights

This month Lego is dancing in the territory of “PLAY” to deliver an eye-catching bus and tram wrap campaign that seeks to build reach across their younger audience of children, and evoke a sense of nostalgia amongst adults.


  • Large Format: Some of the better Large format sites are filling up right until June.
  • Street Furniture: For Adshel, 7th April is filling and WA single city avails are slim.21st April and 5th May are proving to be popular periods but we do still have both packages and single city options for both bursts. Over at JC Decaux avails are looking fine for late April/May.
  • Retail: Ooh! retail is looking good from April 21st. Val Morgan avails are fine across April and May.
  • Study: Study is starting to pack out with Ooh! media for 7th and 21st of April. Pretty open from there on though.
  • Transit:  APN transit is in high demand lately. Very limited packs available, longer lead times (6-10 weeks) are becoming essential.


News Corp launches ‘The City’ in Adelaide


In a challenging industry environment, News Corp Australia have strategically launched their new free weekly offering in Adelaide, The City.

The lifestyle publication, edited by Kara Jung, will have a dedicated editorial team which includes senior news journalist Tim Williams, lifestyle reporter and former radio producer Monique Bowley, features writer Sophie Perri and food editor Kylie Fleming, with the goal of targeting a broader audience with its cosmopolitan refresh.

The City will be strategically distributed in the key points of Adelaide CBD, Rundle St Mall and the University of South Australia with an opening circulation of 25,000. Copies will utilise new distribution boxes which have been modelled on the Mx pick up points interstate.



Kyle and Jackie O launch first entertainment based social network website. 

The Australian Radio Network (ARN) have collaborated with leading digital company Moment Media to build Sydney’s #1FM KIIS 1065 breakfast hosts Kyle & Jackie O’s innovative new website, which launched this week.

kandjUsing ground-breaking technology powered by Moment Media’s content partner YuuZoo, and applied to radio in a world-first, is a brand new social media platform that not only gives listeners and fans unique access to all things Kyle & Jackie O by aggregating all social media content and news, it enables like-minded fans to connect with each other through their own profile pages, updates, and private or group messaging.

The new website collects and aggregates all Kyle & Jackie O and KIIS 1065 content from their social media platforms, and updates every five minutes with any and all Kyle & Jackie O or KIIS 1065 mentions or hashtags on Facebook, Twitter, Instagram, Google News, Google+, Soundcloud, YouTube, Pinterest and Vimeo. The site also lets Kyle & Jackie O sponsors and advertisers to advertise across a social media environment, directly with ARN.

The K&J Show have had a good start to the year and this new addition to the KISS brand fits perfectly with the innovative direction that ARN are heading with their digital assets.

Commercial Radio Australia tells music streaming industry to fend for itself on measurement 

With the multiple music streaming services now available to consumers across many platforms the house hold question is when will this be included in the radio ratings system?  Not any time soon according to the Commercial Radio Australia.

Picture3Commercial Radio Australia’s (CRA) boss Joan Warner has said the radio industry does not see the inclusion of music streaming services, such as Pandora, Spotify and Rdio, in the new radio ratings system as a priority and that their priority would be in bedding down the new ratings system which launched at the beginning of this month.

“We survey radio usage – we don’t survey use of music streaming services. I’m not saying it is completely ruled out in the future but I think measurement of online music and streaming services is very difficult. We would like to get our new ratings system bedded down and everyone happy with GfK and explore electronic measurement as part of our system in the first years.”  Warner also noted current legal disputes about online music streaming which further complicated the area, as dozens of regional stations have been forced to turn off streaming services for fear they may be charged twice for royalty payments.

Forcing these streaming sites to use hybrid forms of measurement will soon have to be resolved as this is a growing concern within the industry as more and more overseas services launch in Australia and also as many Australian networks such as Southern Cross Austereo and Australian Radio Network launch their own services. Gai Le Roy director of research for the online advertisers’ industry body IAB Australia said that the issue was one the IAB would look at as part of its upcoming tender for online and mobile measurement. “This is definitely an area we are looking at and our mobile panel will look at apps, browsing and all the streaming services,” said Le Roy.

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