Val Morgan Upfronts – The Highlights

Last week Val Morgan had their upfronts, complete with choc tops for breakfast!

This year has been a great year for cinema both domestically and overseas. Locally, the Australian box office is up 23% YOY, generating $932M AUD with no sign of slowing down with the new Bond film, Spectre, the final instalment of The Hunger Games and the much anticipated Star Wars: Force Awakens all releasing in the final quarter of the year, 2015 is set to finish with a bang.

There has been huge audience growth on a global scale which is translating in to huge revenue for the movie studios, making the outlook over the next few years very significant. By 2019, the global box office is expected to rise from $39 Billion to $48 Billion, a 23% increase.

Across 2015 there was a 20% increase in the number of releases and the way 2016 looks it appears that there will be even more movies released next year! Looking forward through to 2020, major studios already have over 30 Superhero films planned for release, no surprises here as this is a proven genre to drive box office takings.  In 2017 there are currently 10 planned which is more than any year previously.

The box office success has translated into ticket sales growth which means more audiences for advertisers.  Cinema continues to be a screen that is building audiences in a less cluttered environment which in this media landscape is a point of difference.

Val Morgan also touched on some research and development coming out this year with CineTam PLUS and Halo. CineTam PLUS or CineTam 2 will be the go to tool to help agencies and clients uncover the audiences bond with cinema that will provide a more detailed insight in to the cinemagoer.  It will enhance the targeting within cinema buying beyond the simple demographic measurement.

Halo research will be looking into TV/online and cinema, and in particular the role that cinema plays in creating a lasting impression with campaigns. Building on previous research that showcased cinema engagement levels above any other screen. Halo is to be completed in the first half of 2016 with more information to come out then.

There are plenty of promising new films set for release in the coming year to continue to build on the box office growth.  There are continuations of some much loved classics such as Star Wars, Harry Potter and plenty of reboots, sequels and spinoffs. This range will provide depth across the year and we predict that the box office in 2016 will succeed 2015.

These are our top picks for the box office next year:


Batman Vs Superman: Dawn Of Justice

We will see Superman and Batman facing off and then, if the rumours pan out, teaming up with him to face a greater threat. Massive cast and even bigger hype around this movie.




It looks like we’re finally getting a decent Deadpool! Armed with accelerated healing powers and a twisted sense of humour, the merc with a mouth, Wade Wilson, goes in search of the man who nearly destroyed his life.



Rogue One: A Star Wars Story

The first of what we can expect to be many Star Wars spin off films. Rogue One follows a rag tag team of rebels as they plan to steal the plans to the Death Star.


Finding Dory

This sequel focus on what happened to the forgetful fish Dory (voiced by Ellen DeGeneres) after the end of the 2003 animated hit “Finding Nemo.”


Fantastic Beasts and Where To Find Them

Another Harry Potter movie! Based from a mini book, this will act as a prequel set 70 years before the events of the previous movies, following Newt Scammander’s adventures.


Zoolander 2

Zoolander and Hansel return to the big screen with a sequel to the cult classic modelling again when an opposing company attempts to take them out from the business.




Paul Feig (Bridesmaids and Spy) is at the helm of the remake of the beloved Ghostbusters. With a strong cast and plenty of cameos promised, fingers crossed they can make this one work.



Comedic genius’ Amy Poehler and Tina Fey are two sisters who decide to throw one last house party before their parents sell their family home.


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